How to Beat Trump by Mark Halperin

Author:Mark Halperin
Language: eng
Format: epub
Publisher: Regan Arts.
Published: 2019-10-28T16:00:00+00:00

All of these elements should be updated for the 2020 technological and social media landscape. While Obama’s 2008 methodology was pathbreaking at the time, it is now the stuff of the Internet Stone Age. “We have been running the same playbook for years in terms of content,” says LaBolt, “which was just kind of clipping up the best moments on YouTube and putting them out and then maybe trying to get an ad together overnight. I think we want to be on more platforms this time around. I think we want a more sustained content strategy and treat it as a twenty-four-hour exercise. Those key moments are played again and again, and there are some platforms that we haven’t fully engaged on yet.”

Caucus and primary nights, says another expert, are the time to start trying out new platforms, going beyond Twitter, Facebook, YouTube, and Instagram to services such as WhatsApp and perhaps other networks currently in inception, to reach targeted voters who are less participatory in political social media. In order for a campaign to now take full advantage of pivotal moments and significant nights, it needs to road test production and distribution ideas necessary for the expansion of a candidate’s social media profile, for the selection of a running mate, for themes at the national convention, for offensive and defensive strategy during debates, and for last-minute maneuvers in the final weeks of the general election.

And those who win, place, or show in the nomination contests must be ready to introduce themselves as if for the first time, since they will always be new to a segment of the voting public. Again and again, the strategists drive home this point. In victory, candidates must be gracious and unifying, congratulatory of their rivals and inspirational to their supporters. In defeat, candidates must radiate confidence and optimism, put the best face on their results, and project forward to the fights ahead.

“In the early states,” says Craig Smith, “you’re going to want to still stick with your message that is going to win you the primary. But as the process evolves and you’re still viable and alive, you’re going to want to shift to a message that becomes somewhat more inclusive and somewhat more general election focused. When you can see your path to victory, and it’s a real path, you should start putting some of that [general election message] in there.”

Back in January 2008, on the day of the New Hampshire primary, before the results were tallied, Obama stopped by a polling station, where he engaged with some voters who were campaigning for John Edwards. It turned out they were from a steelworkers union, and they were delighted to meet him. They shook his hand and wished him luck, and Obama took his leave. “See you in the general,” he said.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.